MLB signed long term deal with FTX to be its “Official Cryptocurrency Brand,” included FTX emblem on all umpires’ uniforms. FTX also made deal with MLB Players, Inc.-June-July 2021
7/13/2021, “Umpires are wearing FTX patches on their shirts tonight. This is an advertisement and will remain on there for the rest of the season,” sportslogosnet twitter…11/18/2022, FTX files bankruptcy.
“Financial terms of the MLB sponsorship weren’t disclosed, though an FTX spokesman told CoinDesk it’s a five-year deal.”.."FTX.US will become MLB’s first-ever umpire uniform patch partner.”
6/23/2021, “FTX REACHES AGREEMENT WITH MLB PLAYERS INC. FOR GROUP PLAYER RIGHTS,” prnewswire via FTX.US
“Leading Cryptocurrency Exchange Partners with America’s National Pastime to Expand Brand Awareness Worldwide”
“BERKELEY, Calif., June 23, 2021 /PRNewswire/ — FTX Trading Limited and West Realm Shires Services Inc., owners and operators of FTX.COM and FTX.US (collectively, “FTX”), and Major League Baseball (MLB), today announced a new long-term, global partnership. FTX.US has partnered with MLB in relation to the US, and FTX.COM internationally. FTX.COM and FTX.US have, together, established FTX as the Official Cryptocurrency Exchange brand of MLB. This deal,
the first-ever partnership between a professional sports league and a cryptocurrency exchange, was established to create increased brand awareness for FTX
and continued innovation for MLB.
In addition, FTX.US has formed an agreement with MLB Players Inc., a subsidiary of the MLB Players Association that manages all of the commercial activities for the organization. FTX will have group player rights
which allows the organization to use
highlights of players in content creation.
FTX.US will become MLB’s first-ever umpire uniform patch partner. Beginning with the MLB All-Star Game, presented by Mastercard, on July 13th, an FTX.US logo patch will adorn
all umpire uniforms for regular season, Postseason, Spring Training and Jewel Event games.
This new agreement also provides FTX with worldwide marketing rights associated with MLB marks, logos and special events. Fans will see applicable FTX brand promotion around nationally televised MLB games, MLB.com, MLB Network, MLB.TV, social media platforms and more high impact baseball media. FTX and MLB will announce additional partnership activation details at a later date.
FTX CEO and Founder Sam Bankman-Fried commented on the news,
“It’s an honor for FTX to be the first cryptocurrency exchange
to be associated with the history and tradition of America’s national pastime.
FTX.COM and FTX.US are excited to enter this first-of-its-kind partnership with Major League Baseball. At FTX, we strive each day to make a positive global impact, and there is no better
partner for us to achieve this goal with than with MLB and its international fan base.
We look forward to announcing further details of our long-term partnership throughout the remainder of this year.”
MLB Chief Revenue Officer, Noah Garden stated, “This is an incredibly exciting announcement for everyone in Major League Baseball
as we partner with a global leader in the early stages of their unbelievable growth.
FTX quickly cultivated itself into a worldwide leader in the ever-evolving cryptocurrency industry and continues to build on
its already impressive reputation.
Our fans have been early adopters in using new technologies to engage with our game.
We cannot wait to start collaborating with Sam and the entire FTX team.”
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About FTX.US
FTX.US is a US-regulated cryptocurrency exchange, built from the ground up. Our mission is for FTX.US to grow the digital currency ecosystem, offer US traders a platform that inspires their loyalty and become the market leading US cryptocurrency exchange by volume over the next two years.
To learn more about FTX.US, please visit: https://ftx.us/
About FTX.COM
FTX.COM is a cryptocurrency exchange built by traders, for traders. It offers innovative products, including industry-leading derivatives, options and volatility products, tokenized stocks, prediction markets, leveraged tokens and an OTC desk. FTX.COM strives to be an intuitive yet powerful platform for all kinds of users, and to be the most innovative exchange in the industry. FTX.COM has grown quickly since its founding, becoming one of the most respected cryptocurrency exchanges in the world in less than 2 years.
To learn more about FTX.COM, please visit: https://ftx.com/
FTX.COM is not available to US residents or residents of other prohibited jurisdictions, as set out in its Terms of Service.
About MLB Players, Inc.
MLB Players, Inc. is the business arm of the Major League Baseball Players Association. The Major League Baseball Players Association (www.MLBPLAYERS.com) is the collective bargaining representative for all professional baseball players of the thirty Major League Baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League Baseball Players. On behalf of its members, it operates the Players Choice licensing program and the Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust (www.PlayersTrust.org), a charitable foundation established and run entirely by Major League Baseball players. Follow: @MLB_Players; @Peloteros_MLB; @MLBPlayersTrust; @MLBPlayersInc and @MLBPlayersMedia.
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Matt Bourne or David Hochman, MLB Communications, (212) 931-7878, mlbpressbox.com, @MLB_PR |
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Jay Morakis, M Group Strategic Communications, (646) 859-5951, ftx@mgroupsc.com |
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Silvia Alvarez, Major League Baseball Players Association, (646) 285-1819, mlbplayers.com, @MLB_PLAYERS
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Added: “Financial terms of the MLB sponsorship weren’t disclosed, though an FTX spokesman told CoinDesk it’s a five-year deal.”
6/23/2021, “FTX Strikes Sponsorship Deal With MLB, Umpires to Wear Crypto Exchange’s Logo,” Zack Seward, Coin Desk via Yahoo Finance
“Fresh on the heels of the unveiling of the [Miami Heat] FTX Arena in Miami, the crypto exchange is becoming the “Official Cryptocurrency Exchange brand of MLB,” FTX and Major League Baseball said in an announcement Wednesday.
The data-minded traders at FTX crunched the numbers and found sports naming rights to yield the best return on investment for their marketing spending, a source with knowledge of the matter told CoinDesk. Earlier this month, FTX reached a $210 million naming-rights deal with esports team TSM.
Under the baseball deal, FTX branding will appear on all umpire uniforms starting at the All-Star Game in Denver on July 13 and continue into the postseason.
MLB is calling FTX its “first-ever umpire uniform patch partner.”
An MLB spokesman said images of the patch are not yet available.
“FTX.COM and FTX.US are excited to enter this first-of-its-kind partnership with Major League Baseball,”
FTX CEO Sam Bankman-Fried said in the statement.
“We look forward to announcing further details of our long-term partnership throughout the remainder of this year.”
In a tweet, Bankman-Fried said FTX and MLB have plans on
“collaborating on products and experiences together.” The deal
includes a provision with the MLB Players Association to “use highlights of players in content creation,” according to Wednesday’s press release.
Naming rights for the Miami Heat arena went for $135 million in a 19-year deal.
Financial terms of the MLB sponsorship weren’t disclosed,
though an FTX spokesman told CoinDesk
Calls to the MLB Players Association were not returned by press time.”
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posted by susan at
11/18/2022 10:09:00 PM
