Jan. 22, 2018, "
Brand new ballgame: A look at MLB’s in-house development of R.B.I. Baseball 18," polygon.com, by Samit Sarkar
"
MLB Advanced Media started out managing websites. Now it’s developing its own video game."
"The
New York Yankees weren’t the first sports team to don pinstripes, but
the distinctive pattern is as closely associated with the baseball club
as it is with boardroom suits. The Yankees’ home uniform, a simple
design featuring thin navy stripes on a white background, is an enduring
classic: It has barely changed in
more than a century.
Basic though it is, the pinstriped design presents some
challenges for the makers of baseball video games. In the kind of
discussion that happens all the time at studios working on sports
titles, the developers of R.B.I. Baseball at Major League Baseball
Advanced Media were debating last fall how best to bring the Yankees’
uniform to life in the game. Areas where the pinstripes met a seam
didn’t look quite right, so the team fetched some nearby reference
material.
“We walked down the hall to Billy, who does all of our
merchandise stuff — he manages the shop, he gets all the jerseys
through,” recalls Peter Banks, director of marketing for MLBAM’s gaming
and virtual reality department.
In this case, “down the hall” meant elsewhere in the
company’s sprawling multilevel offices, which sit inside a former
Nabisco factory in New York City’s Chelsea neighborhood. MLBAM serves as
the league’s digital media arm, maintaining its websites, apps and
livestreaming platform. The firm produces some mobile games as well as
one console title: R.B.I. Baseball, a 1980s franchise that MLBAM
resurrected in 2014 amid dire circumstances in the baseball video game market.
Until recently, the company relied primarily on outside
studios for development of R.B.I. Baseball and its other video games,
with a small group at MLBAM overseeing production and managing
publishing duties. That has all changed over the past year. Banks’
anecdote is a story from the development of R.B.I. Baseball 18, for which MLBAM took an unprecedented step: The company built a sizable internal team to develop the game itself.
As the only instance of a professional sports league
producing its own console video game, R.B.I. Baseball was already a
unique product. Now MLBAM is going further, hoping to cement the game’s
place in the market by responding to feedback from critics and consumers
with a major expansion in its scope.
In the Hole
Fifteen years ago, baseball fans were awash in video games. Back in 2003, no fewer than eight
MLB-licensed titles were released on consoles. The plethora of choices
included a now-unimaginable six simulation games, such as 3DO’s High Heat Major League Baseball 2004 and Acclaim’s All-Star Baseball 2004. Among the two arcade-style options was Midway’s MLB SlugFest 20-04, in which players could catch “on fire” and attack each other with wrestling moves.
Today, none of those three publishers exist, although a
lack of success in the sports space alone didn’t necessarily cause them
to close. Contraction has been the defining force in sports gaming over
the past decade and a half. There was a bloodbath in the genre during
the mid-2000s, as publishers succumbed to bankruptcy or market shifts
like the rise of exclusive licensing deals.
Take-Two bought its way into the field by signing such a
contract with Major League Baseball in January 2005. The deal, which was
reportedly worth
$200 million to $250 million over seven years, locked out all other
third-party publishers from producing baseball titles — including
Electronic Arts, maker of the beloved MVP Baseball series that
constituted Take-Two’s stiffest competition. One year later, the sport’s
only remaining games were Take-Two’s multiplatform
Major League Baseball 2K6, Sony’s PlayStation-exclusive
MLB 06: The Show and the last effort from Midway’s expiring licensing agreement,
MLB SlugFest 2006.
“We had nothing on the Xbox at the time,” says Noah
Garden, then the executive vice president of revenue for MLBAM and now
the EVP of commerce for the league, “and we just didn’t really want to
be dark on [that] platform.”
Sony’s MLB The Show series was regarded highly enough
that some baseball fans bought a PlayStation 3 for it. But that didn’t
mean the league had any desire to leave Microsoft’s customers out in the
cold. Although the companies were starting anew in November 2013 with
the PlayStation 4 and Xbox One, respectively, the bulk of the potential
audience would still be playing on the older systems by the time the
next baseball season rolled around — including the 80 million or so Xbox
360 consoles that Microsoft had sold worldwide by then.
On such short notice, there was no chance of an outside
company picking up where Take-Two had left off and still being able to
ship a game by the spring of 2014. That was doubly true for a simulation
sports title, a field in which fans’ baseline expectations for
graphics, modes and features were rising every year. This presented a
significant barrier to entry, not to mention that development costs had
already skyrocketed during the transition to high-definition gaming in
the mid-2000s.
With no better options available, MLB took the
extraordinary step of deciding to produce its own video game. But the
company never had any interest in going the simulation route.
The pitch
As the sports gaming market shrunk in the mid-2000s, the
first casualty was the small but popular subgenre of arcade-style games.
While simulation titles are released every year for seasonal sports
like baseball and basketball, and have a built-in returning audience
that provides a level of guaranteed revenue, it’s more challenging to
annualize arcade sports titles and get customers to come back year after
year. Rising budgets made it harder for publishers to justify the
investment required for games like NFL Blitz or NBA Street. When MLBAM
was figuring out the kind of baseball video game it wanted to make, its
executives kept returning to that gap in the market.
“There wasn’t another option for baseball fans to try a
different type of baseball game,” says Jamie Leece, vice president of
gaming and VR for MLBAM. “If you go back to the original R.B.I. [Baseball], or you go back to NHL ’94,
or even some of the early FIFAs, even PGA Tour back then, it was just
simple, pure fun. And regardless of whether you had a video game
background or familiarity with controls, you could play a sports game,
and it was an equalizer.”
A less complex baseball game would have the potential to
reach a wider range of gamers and baseball fans, and it would be more
conducive to development across consoles and mobile devices. What’s
more, it wouldn’t run any risk of being seen as a competitor to MLB The
Show, Sony’s incredibly realistic — and intimidatingly complicated —
simulation franchise. MLBAM’s next step was tying the product to an
old-school brand, for some name recognition and nostalgia.
The story of R.B.I. Baseball can be traced back to a Japanese baseball video game named Pro Yakyuu Family Stadium,
which Namco released on the Famicom in December 1986. The U.S.-based
Atari Games, a maker of arcade machines that was formerly a Namco
subsidiary, brought the game to American arcades in 1987 as Atari R.B.I. Baseball.
It was one of the first baseball video games with real-life MLB
players, although it did not feature actual team names, logos or
uniforms.
The following year, Atari Games released an NES version of the arcade game under its console gaming imprint, Tengen, called R.B.I. Baseball.
It spawned a franchise with annual entries from 1990 through 1995, when
Time Warner Interactive — the gaming division of Time Warner, which had
acquired Atari Games in 1993 — released R.B.I. Baseball ’95 on the Sega 32X.
“We looked at it and said, ‘Hey, it’s a great franchise
to revive.’ Everybody looks back [...] we all loved R.B.I. Baseball,”
says Garden, adding that he was a big fan of the series himself as a
high schooler in the late 1980s. “We settled on R.B.I. in our mind
because we thought that that game was the best to translate to what we
were trying to accomplish.”
Atari Games’ rights to the “R.B.I.” trademark
expired in 1995, and the name lay dormant until 2007, when a game studio called Six Degrees Games
registered a new trademark
for “R.B.I. Baseball.” After deciding on that brand — knowing that it
would evoke memories of the old 8-bit and 16-bit games — MLB acquired
the rights from Six Degrees Games in 2013.
Rough early innings
MLBAM didn’t have to look too far to find a development team for the project that would become
R.B.I. Baseball 14.
Leece had joined the company in the spring of 2012, after spending
nearly three years at Montreal-based independent studio Behaviour
Interactive. That was the company that MLBAM hired to make the game.
The development cycle for
R.B.I. 14 wasn’t necessarily rushed; Leece told Polygon
prior to the game’s launch
that MLBAM had known for some time that Take-Two was getting out of the
business. But MLBAM and Behaviour still had to build a baseball game
from scratch, and it showed in the final product, which launched in
April 2014 to a poor reception. Complaints cited the skimpy selection of
modes; simplistic, generic graphics and animations; gameplay that was
faithful to the first titles in the series, to a fault; and the lack of
online play.
MLBAM went with a different Canadian developer, HB
Studios, for the next two entries in the franchise. HB has an impressive
track record in the sports genre, and the company was able to work with
MLBAM to take some notable steps forward in
R.B.I. Baseball 15 and
16. Yet even at at the same budget price of $19.99, the games failed to excite critics.
Despite continuing unfavorable reviews, the series proved
to be commercially viable. Garden says sales rose “pretty dramatically
over the first few years,” and he stresses that the company wouldn’t
take a hit on the game just to ensure that an MLB-licensed title
continues to exist outside the PS4.
“If we didn’t think it was a business where we were going
to make money, we wouldn’t do it to lose money for the rest of our
lives,” says Garden. But he does acknowledge that MLBAM is still in a
tough spot: If the company were to cease making R.B.I. Baseball, other
parties would be unlikely to jump in to address “this middle market
[where] there’s a tremendous amount of fans” whom the league wants to
reach.
“We just don’t think that there’s a lot of folks out
there that would necessarily want to invest the effort to do the sort of
game that we’re doing,” Garden says.
R.B.I. Baseball’s first three years of sales indicated
that it was worth dedicating more resources to the series, according to
Leece and Garden. And it appeared that it would take a significant
investment to deliver the kinds of improvements that the franchise
needed.
Coming inside
The development cycle for
R.B.I. Baseball 17,
says Leece, was “really a transition year of realizing that we kind of
tapped out what we could get out of external developers.” He clarifies
that that’s not a knock against Behaviour or HB, or work-for-hire
studios in general. But the executives at MLBAM realized that
outsourcing didn’t fit with their greater plan across video games and
other media, including broadcasts of MLB games.
MLBAM likes to be at the forefront of emerging platforms
and experiment with the possibilities that they present. When Apple
launched the iOS App Store in the summer of 2008, MLB.com At Bat — the
league’s official app — was one of the original 500 apps in the store.
The company has kept up that adventurous spirit with forays into
virtual reality and, soon,
augmented reality.
All of MLBAM’s interactive efforts, including those experiments and
video games such as R.B.I. Baseball, complement each other. And bringing
the R.B.I. team in-house was a way to increase the benefits of that
cross-product synergy.
Leece explains that MLBAM’s internal development teams
leverage each other’s work on multiple pieces of software, so that
everything feeds into everything else. “We’re building systems in other
products or assets in other products that are helping R.B.I., or are
coming out of R.B.I. and helping other products,” he says. That kind of
workflow is much tougher to achieve when you’re trying to coordinate
with an outside development team, according to Leece, especially since
the studio may not be inherently tied to your vision.
“We felt that building a team ourselves — having a vested
interest in both the technology and the project — would raise the
quality of the product, and therefore give us a better foundation going
forward,” says Leece of the decision to spin up a full development team
for R.B.I. Baseball within MLBAM.
The gaming unit works in the same office as groups that
deal with many other aspects of the league’s online presence. That
physical proximity also pays dividends — an idea that comes to mind as
Peter Banks, the marketing director, continues his story of hunting down
authentic MLB gear for the developers to work off of: batting gloves in
addition to uniforms.
“We bring them down here, and then Zack’s in here
modeling exactly how the light’s reflecting off the surface,” says
Banks, highlighting a member of the R.B.I. team. He acknowledges that
it’s not unusual for sports developers to have access to real-life
equipment, but says, “I feel like there’s something that happens when
it’s all just right here that feels really unique to me.”
“It’s 24/7 baseball around you,” Leece adds, describing the MLBAM offices, “and I think that influences the product.”
R.B.I. Baseball 18
MLBAM’s gaming department now consists of more than 30 people who are working primarily on R.B.I. 18, many of whom were hired within the past year, plus some external contributors to help with specialized fields.
Leece describes MLBAM’s first effort, R.B.I. 14,
as something that “felt like this betwixt-and-between product,”
characterizing the response as “it kind of in some ways looks like a
Sega Genesis game, yet it’s on my Xbox 360.” The team was aiming for an
art style that was neither cartoony nor photorealistic, and the result
didn’t resonate with players.
The R.B.I. series “has suffered a little bit of an
identity crisis in the past,” admits Alexander Reyna, director of
experience design for gaming and VR at MLBAM. “We want to have a visual
identity that feels consistent for our product.”
Improving the visuals became MLBAM’s top priority for R.B.I. 18.
The team “reworked literally everything,” according to Reyna. That
includes character models and the way they’re rendered — there aren’t
just three body types anymore — as well as animation systems. The
developers added true-to-life animations for elements like batting
stances and pitching motions, so Yankees ace Masahiro Tanaka now has his
deliberate windup represented in the game. And players will be able to
recognize their favorite baseball stars, now that MLBAM is implementing
hundreds of character models using data from face scans.
That’s not to say everything is perfect now; in the games I played in pre-release versions of R.B.I. 18,
I encountered some wonky animations and strange interactions. But even
in the early builds I tried during multiple visits to MLBAM’s offices
over the past few months, serious problems seemed much less prevalent
than in previous years.
Plenty of work has gone into presentation elements, too. A
more dynamic camera system zooms in on players in certain circumstances
— which makes the face scans all the more important — and is smarter in
providing the right perspective on fielding plays. I saw this in action
on bunts and dribblers in front of home plate, which were much harder
to pick up from the camera angle in R.B.I. 17.
MLBAM has also replaced the amateurish sound effects and
music snippets found in the older titles with licensed music, and
overhauled the menu interface with a modern tile-based design. The
result is a game that immediately feels more contemporary and polished,
and less like the kind of experience you’d expect from a budget title.
(In fact, MLBAM is raising the price this year: R.B.I. 18 will cost $29.99 on PS4, Nintendo Switch and Xbox One — up from $19.99 — and $6.99 on Android and iOS, up from $4.99.)
The team’s other major area of focus in R.B.I. 18
is the game’s array of modes. For the first time, the series will let
players partake in a Home Run Derby contest. I found it to be a quick
and fun offering that’s well-suited to R.B.I.’s pick-up-and-play ethos.
The mode builds off of MLBAM’s existing work over the past few years
with its popular Home Run Derby mobile game. While the mode in R.B.I. 18 doesn’t support head-to-head online play, it will offer networked leaderboards.
The second feature that’s new in R.B.I. 18 is on
the opposite end of the complexity spectrum: MLBAM is going above and
beyond the fans’ most common feature request — the ability to trade
players — by introducing a full franchise mode. It’s a major expansion
of the existing setup, which allows for playing multiple seasons but
without any persistent year-to-year tracking of statistics.
Franchise modes are commonplace in modern sports games,
though less so in nonsimulation titles. Jason Schreiber, director of
development for MLBAM’s gaming and VR division, notes that the team’s
main design challenge was to figure out, “What does [franchise] mean for
R.B.I. Baseball?”
MLBAM decided on a mode that runs for up to 10 seasons.
Upon completion, it rates the player’s performance with a letter grade
that’s based on their win-loss record and the number of World Series
titles they won. Built into the mode is some “weighted randomness” in
player progression, which Schreiber explains as a way to introduce
variability in the arc of each athlete’s career. The game maps existing
players onto various preset trajectories: Older athletes are more likely
to retire within a few seasons, while younger stars will stick around.
The franchise mode supports trades and injuries, although
the AI won’t initiate trades. There’s a fun wrinkle to roster
management: Over 100 MLB “legends” from bygone days are available in the
free agent pool, split into two sections — those who retired in 1990 or
later (guys like Nolan Ryan and Chipper Jones) and those who retired
before that year (Hall of Famers such as Ted Williams and Phil Rizzuto).
From what I’ve seen, R.B.I. 18’s franchise mode
is a basic, no-frills setup, which seems to be a good fit for this kind
of game. But the mode does contain a key option that I don’t think I’ve
ever seen in any other sports title: It allows users to import roster
updates after they’ve started playing.
Say your favorite team calls up a prospect halfway through the 2018 season, and MLBAM adds him to R.B.I. 18
in a subsequent downloadable roster. Even if you started a franchise in
March, with the opening day rosters, the game will let you import the
latest file to get your playthrough up to date.
You’ll have two choices:
overwriting the rosters entirely, or adding new players only. Either
way, you won’t lose any progress or accumulated statistics. This is a
great option to keep the rosters fresh, since the franchise mode doesn’t
include any minor leaguers; as older ballplayers retire, it generates
fictional ones to replace them.
“We wanted to still keep it simple, and not have stuff
like managing your minor league rosters,” says Jason Teirstein, a
producer at MLBAM. “We figured that this was kind of a nice balance —
this gives you a deeper franchise experience, without a lot of that
managing the overhead.”
Along with minor league players, money is nowhere to be found in R.B.I. 18’s
franchise mode; users won’t have to worry about negotiating contracts
or setting ticket prices. Schreiber says that “the core for R.B.I.
Baseball is maintaining a streamlined, fun experience,” although he
notes that MLBAM can always go deeper in future years if fans ask for
increased complexity.
Rounding the bases
The final product is taking shape, which makes this the
perfect point for Leece to take a step back. He says that around this
time every year, he examines the previous year’s R.B.I. game and the one
that will soon be released, comparing them directly to see how far
things have come.
“This time, it’s a remarkable achievement year over year
in looking at it,” Leece says. “And it’s a real proud moment, because
we’ve worked on this together as a team here internally.”
Leece is beaming, and he’s confident that the leap that
R.B.I. Baseball is taking would’ve been impossible if MLBAM hadn’t
brought development in-house. “There’s no way we could’ve done this with
an external team,” he says, expressing excitement that the developers —
and the game — will benefit even more next year from having a year of
experience under their belts.
There’s a diverse mix of experience levels, with old
hands who have seen the game evolve over the years and can offer
perspective to the newer hires. Garden has been with MLBAM since its
inception in 2001; Leece was his first hire when the company decided to
get into video games. Banks and Schreiber joined the team less than two
years ago. Reyna was the third employee in the gaming department, and
Teirstein has also been around for every iteration of the franchise
under MLBAM.
Of course, the bulk of the team came on within the past
year, as the company staffed up for R.B.I. 18.
“We certainly invested more in this
version of R.B.I. than any version prior to this,” says Leece. “But at
the same point in time, we know as a league the kind of product that we
want to deliver to our fans, so we’re investing more for that.”"
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