The Big Lead sports blog sold for 'low 7 figures'- NY Times
- Now, a buyer has established a value for the blog by acquiring it for a figure
- in the low seven figures.
The buyer, Chris Russo, chief executive of Fantasy Sports Ventures, a network of 600 sports sites, said: “You can’t out-ESPN ESPN, but you can take a different approach. Jason covers general sports and celebrity with an in-depth focus on sports media. Through good journalism and good luck, The Big Lead has succeeded.”
- Fantasy Sports, which reaches 15 million users monthly through its array of Web properties, owns TheHuddle.com and BaseballHQ.com, and the basketball news site HoopsHype.com.
- fascinated by ESPN.
When McIntyre began his site in 2006, he was still an editor at US Weekly. “I really didn’t know what I was doing,” he said. He wrote it anonymously until his identity was revealed by Sports Illustrated (which later named it one of the five most influential sports blogs of the decade)."...
- from article by Richard Sandomir, "Big Lead, blog that found sports news and gossip sells, is bought"