Politician sees MLB.com as model for controlling information--Politico

"Campaigns are going to have the ability to act much more like news organizations, and at the end of the day, content is king," said Chris Lehane, a former Clinton White House spokesman who is close to the Clinton campaign.

• He and others cite professional sports sites as pioneers in this field. Major League Baseball's website, MLB.com, has all the features of a good sports news organization: news reports, statistics and video interviews with the players, all slickly produced and presented....

"The professional sports are using their ability to control information and put it out on their terms, and using that to transcend the traditional press that covers them. The campaigns are going to do that more and more," Lehane said."...

• From Politico by Ben Smith, 6/14/07, "All Hillary, All Positive, All the Time"

Tweet Stumbleupon StumbleUpon