In a stunning turn of events, radio company Greater Media this morning pulled out of the long-running bidding war with Entercom Communications for broadcasting rights for Boston Red Sox games.
Sources say Entercom has won the hotly contested battle for Red Sox play-by-play. Entercom, parent company of local stations WEEI-AM (850) and WRKO-AM (680), is the only remaining bidder. WEEI, the top sports talker in the country, has been the longtime partner with the Sox. Entercom’s bid was said to have offered the Sox an option to buy an equity stake in WRKO in the future. Sources say that under the next radio deal the Sox play-by-play would likely be on WRKO.
Report by Jesse Noyes, Boston Herald
This is a surprise, as many thought the Red Sox wanted their own station. Apparently it all fell apart yesterday.
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