StumbleUpon's 250 new partner channels include names like Mariano Rivera

StumbleUpon's 250 new partners include websites along with "high-profile names like actor Jim Carrey, athletes Mariano Rivera and Paul Pierce."

• 12/5/11, "StumbleUpon Gets a Face-Lift and Some Boldfaced Names," WSJ, All Things D, Lauren Goode

"StumbleUpon, the social discovery engine that was famously acquired by eBay only to take itself private again two years later, is reinventing itself again. The company is rolling out a newly redesigned Web site that features a new logo, new colors and an integrated “Explore Box,” or search engine, that had previously only been available in beta. StumbleUpon has also signed up 250 partners for channels on the site, which will act as verticals users can “follow” in order to get the interesting content they want. The partners include such Web sites as Yelp, Gilt Groupe, Vanity Fair and Funny or Die, as well high-profile names like actor Jim Carrey, athletes Mariano Rivera and Paul Pierce, and late-night TV host Chelsea Handler....

StumbleUpon founder and CEO Garrett Camp said the redesign was spurred by feedback the company was getting from users in focus groups. Basically, while the users liked the site’s signature stumbling action (which I previously called a procrastinator’s friend and insomniac’s dream), they wanted easier ways to follow their favorite brands and content."...

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