WEEI to simulcast on 93.7fm beginning Monday 9/12/11

"The Boston Board of Radio-Info.com is talking about the latest sports-to-FM flip here."

• 9/7/11, "Boston's "Mike FM" to become a simulcast of Entercom's all-sports WEEI-AM," Radio-Info

"Entercom responds to the pressure from CBS Radio's "Sports Hub" WBZ-FM (98.5), and will announce Thursday morning that it will simulcast its longtime sports station WEEI (850) on 93.7, starting Monday. That displaces variety hits "Mike FM" WMKK, which has moved 2.8 to 2.9 to 3.2 with age 6+ AQH shares in the last three PPM monthly books. WEEI, carrying the baseball Red Sox, has moved 3.9-3.5-4.3. "Sports Hub" WBZ-FM has moved up and down (5.2-2.6-3.4), but has been making particular inroads with WEEI's younger male listeners. “Mike” replaced the previous “Star” AC format on Lawrence-licensed 93.7 in April 2005. The Boston Board of Radio-Info.com is talking about the latest sports-to-FM flip here."

• 9/7/11, "WEEI to begin FM simulcast Monday," Boston Globe, C. Finn

• Above WMKK 93.7fm coverage, radio-locator

• Above WEEI 850 AM daytime coverage, radio-locator

• Above WEEI AM 850 nighttime coverage, radio-locator

via Free Republic

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