White Sox near renewal with WSCR radio, Ed and Darrin

• 8/9 from Crain's Chicago Business:

"After kicking the tires on possibly launching an FM sports station, the White Sox are close to completing a multi year deal to continue to air their games on WSCR-AM 670, according to sources.

• Ed Farmer and Darrin Jackson would return to the booth.

The Sox agreement with the station expires at the end of the season. As reported here previously, the Sox have considered starting a third sports talk station in town....Sports talk also has been migrating to FM in several markets, including Boston and Philadelphia.

• Industry insiders, though, questioned whether there would be enough listeners and advertising support for the Sox to make a third sports talk station work in Chicago. Also, there would be a downside to their games airing on FM,

which doesn't have nearly the reach of the 50,000-watt WSCR (a CBS Radio outlet).

• Ultimately, it appears the Sox will stick with the status quo and remain on WSCR. Station officials have a close relationship with the Sox.

SCR Program Director Mitch Rosen also worked with the Sox when the team aired its games on WMVP."

• via Dave Kohl, RadioDailyNews. map from radio-locator
• Chicago White Sox radio affiliates

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