Modell's Sporting Goods to offer "Mo Saver" Yankee tickets

8/12/10, "Want to see the best show in town? Stop by Modell's and grab some

• NY Yankees tickets," NY Daily News by C. Siemaszko

"Modell's Sporting Goods is opening a half-price ticket booth at its flagship Times Square store Monday that will peddle same-day Yankee tickets for up to 50% off.

• The "Mo Saver" tickets - a riff on the nickname of ace reliever Mariano Rivera - will go on sale at 8 a.m. for home day games and at noon for night games.

There will be a four tickets per purchaser limit.

• "We expect the new service to be an instant hit with local fans and tourists alike," said Mitchell Modell, CEO of Modell's Sporting Goods, who promised "amazing deals on game tickets."

Not that the Yankees need much help selling tickets.

• The Bombers have led the American League in home attendance in each of the last seven seasons - and have already sold more than 3.7 million tickets this season."

Reference: 7/8/10, Looking for a Mariano Rivera t-shirt at Modell's

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