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Tuesday, April 20, 2010

Cleveland Indians create special section for 10 bloggers

"The Indians have created the Tribe Social Deck at Progressive Field, one of the first major efforts under a new social media strategy being pursued by the club. The 10-seat section in the ballpark bleachers is being occupied each game by bloggers and other social media users and influencers with the aim of furthering the Indians' roots within social media channels.
  • The free section, part of the Time Warner Cable-sponsored bleacher area and outfitted with wireless Internet access and a TV, is currently being used on an invitation-only basis. But the Indians are currently working with MLBAM on developing an online application process for upcoming games, in effect becoming a press box of sorts for social media users. The effort is part of a broader strategy being developed by the Indians and Phoenix-based social media advisory Digital Royalty."...
from Sports Business Daily, via Hardball Talk, via Baseball Musings, "A true bleacher nation: Indians unveil new social media effort," 4/19/10

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