Twins flagship KSTP switches to all sports and ESPN

"Officials at long-time AM talk-station KSTP announced they are switching to an all-sports format and have reached a long-term deal with ESPN Radio that will eventually change their brand name to 1500 ESPN Twin Cities....

• There is little doubt Hubbard executives wanted to be more associated with sports because of their
• desire to retain the Twins on AM 1500 past this season when the four-year contract between the sides is set to expire. KSTP hasn’t seemed to gain a clear-cut identity
• since it won the Twins rights away from WCCO before the 2007 season."...

"KSTP AM going all sportstalk as ESPN radio affiliate," Minneapolis Star-Tribune, by Judd Zulgad, 2/11/10. via RadioDailyNews

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