ESPN to expand streaming on ESPN3

"Online sports streaming outlet ESPN360 is getting a new name, ESPN3, and a renewed push from ESPN to gain wider distribution, according to a report in The Wall Street Journal.

• The service's name will be changed with the start of the Major League Baseball season and the streaming of

• the opening game between the New York Yankees and the Boston Red Sox, the report said.

The report goes on to say that ESPN is in talks with television distributors and Internet providers to make the service more widely available and enable the service to be viewed through Web-equipped television sets and gaming consoles."

• The report says "that ESPN has shown willingness to limit the distribution of its ESPN Classic channel
• in an effort to get more carriers to carry a combination of ESPN360 and the traditional television channels ESPNU and ESPN Deportes.

The service, which allows users to toggle between up to 20 events at one time, is currently available in about 50 million homes, the report said."

• "WSJ: ESPN360 to get new name, marketing push," Los Angeles Business from bizjournals, 2/10/10, via RadioDailyNews

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