The idea of Yankees on radio in Tampa Bay
- Local markets often have programming that pre-empts out of market games such as the Yankees would be. 1010AM frequently pre-empted Yankee games, sometimes for no apparent reason. Eventually, they disappeared entirely. Secondly, in trying to talk up baseball in Tampa over several years, my experience was that almost
- no one is aware of baseball and if they are they think of the Rays.
- St. Pete Times: "Local radio station WHBO-AM 1040 might be sporting pinstripes this year. A deal has not been finalized, but it's believed the Tampa station, an affiliate of ESPN, is negotiating to carry Yankees games. The station would carry all Yankees games except for when the Yankees play the Rays. In some ways, it makes sense. Tampa is considered the Yankees' second home.
- It's true that Yankees fans in the Tampa Bay area have plenty of options to either watch or listen to their team if they don't mind spending a little money on satellite radio, specific Web sites or television's MLB Extra Innings package, which airs most MLB games. And one could argue that some Yankees fans aren't going to listen to Rays games whether the Yankees are on local radio or not.
Still, doesn't it seem a little greedy of the Yankees to bully their way into another team's market? Do the Yankees really need more of a following? Is it really worth infringing on a business partner like that? Though the Yankees and Rays are rivals on the field, they ultimately are business partners in Major League Baseball. (When you think about it, pro sports is one of the few businesses where you don't want to drive your competitors out of business.)
- The Rays won't comment unless a deal becomes official, but you have to think they aren't pleased about another major-league team broadcasting many of its games a few turns up the dial from theirs, often at the same time. One also could guess the Rays are annoyed that a bay area station has decided to carry games from an out-of-market team.
In the end, there isn't much the Rays can do to get back at the Yankees, but they could elect to snub 1040 by asking its players and staff not to do any of the local talk shows on the station. That ultimately would create animosity between the Rays and the station. Plus, do the Rays want to turn down chances to promote their product for free?
See, these are messes the Yankees needed to be more aware of before invading another team's market.
It just doesn't seem like the right thing to do.
Changes at 1040-AM
A couple of lineup changes are coming to WHBO-AM 1040 starting Monday. The Fabulous Sports Babe will move to a new time slot, noon to 3.
"We have been talking with the Babe for sometime about this move" said Allan Davis, VP of programming for Genesis Communications, which runs the station. "There has been growing demand by many of our clients to have the Babe broadcast live, on location, at many of the popular sports bars and retail outlets throughout the Tampa Bay area. Noon to 3 p.m. is a perfect fit for full remote shows.''"
- article by Tom Jones, 2/13/10, "Shooting from the lip"
Labels: Yankee radio in TampaTweet Stumbleupon StumbleUpon