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Thursday, March 26, 2009

Talk Radio, Limbaugh ratings surge coincide with White House attacks

"A combination of several powerful forces has resulted in explosive talk radio ratings growth, with indications of much more to come in the months ahead. Primary factor driving the upward move? You guessed it: Rush Limbaugh....

With Limbaugh at the top of his game, with a more deeply loyal audience than ever, the numbers were already expected to be strong. The beginning of the Obamist Era, combined with a direct White House campaign targeting the talk titan, however, provided rocket fuel for El Rushbo's ratings."

Specific city/metro ratings via Radio Equalizer: show Limbaugh #1 in New York, #1 in Los Angeles, #1 in Chicago, #4 in Dallas/Ft. Worth, #1 in Houston, #2 in Washington, DC:
  • Newsbusters from Radio Equalizer: "In New York City, WABC has experienced huge gains during Rush's noon- 3pm timeslot: from 4.6 to 6.7 overall (12 and older) share, good for first place overall in the nation's largest market. Rush's Big Apple listenership is now estimated at 693,000.
  • In the second-largest market, Los Angeles, KFI-AM has surged into the number one position (all listeners 12 and older) from 9am to noon, with 618,000 listeners, a 4.6 to 6.0 audience share increase over three months and an even bigger males 35-64 (4.6 to 6.3) move, to take first place there as well.
  • In Dallas - Fort Worth, 4.8 to 6.4 men 35-64 and fourth overall (12+), 3.5 to 4.5. Cumulative audience: 250,000.
  • Houston's results were truly blockbuster: 6.0 to 9.8 overall, ranking number one with a bullet and audience of 382,300. Men 35-64: number one again, from 8.6 to 12.2 over three months. Adults 25-54: first place, 4.6 to 8.7. Women 25-54: 3.7 to 8.3 again good for a top ranking.
Radio Equalizer notes most of these stations (additionally including Atlanta and Detroit) experienced increases across all dayparts.

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