Talk Radio, Limbaugh ratings surge coincide with White House attacks
- Radio ratings are in for 2/5/09-3/4/09 and show
- huge gains for talk radio.
Specific city/metro ratings via Radio Equalizer: show Limbaugh #1 in New York, #1 in Los Angeles, #1 in Chicago, #4 in Dallas/Ft. Worth, #1 in Houston, #2 in Washington, DC:
With Limbaugh at the top of his game, with a more deeply loyal audience than ever, the numbers were already expected to be strong. The beginning of the Obamist Era, combined with a direct White House campaign targeting the talk titan, however, provided rocket fuel for El Rushbo's ratings."
- Newsbusters from Radio Equalizer: "In New York City, WABC has experienced huge gains during Rush's noon- 3pm timeslot: from 4.6 to 6.7 overall (12 and older) share, good for first place overall in the nation's largest market. Rush's Big Apple listenership is now estimated at 693,000.
- In the second-largest market, Los Angeles, KFI-AM has surged into the number one position (all listeners 12 and older) from 9am to noon, with 618,000 listeners, a 4.6 to 6.0 audience share increase over three months and an even bigger males 35-64 (4.6 to 6.3) move, to take first place there as well.
- Chicago, saw another huge move, with Rush affiliate WLS also taking first place during his timeslot (12 and older), from 5.2 share to 6.9 and a total local listenership of 396,700 in the third-largest market.
- In Dallas - Fort Worth, 4.8 to 6.4 men 35-64 and fourth overall (12+), 3.5 to 4.5. Cumulative audience: 250,000.
- Houston's results were truly blockbuster: 6.0 to 9.8 overall, ranking number one with a bullet and audience of 382,300. Men 35-64: number one again, from 8.6 to 12.2 over three months. Adults 25-54: first place, 4.6 to 8.7. Women 25-54: 3.7 to 8.3 again good for a top ranking.
- DC's WMAL also saw Rush-related growth: 4.1 to 6.7, good for third overall and an audience of 155,300. Men 35-64: number one with a staggering 6.4 to 13.4 move." via Lucianne.com
- Radio Daily News Arbitron ratings: March 25 New York Los Angeles Chicago San Francisco Dallas-Fort Worth Houston Philadelphia Nassau Riverside San Jose Middlesex