CBS Radio and Yahoo join music stations and others such as WFAN

"CBS Radio is expanding its reach on the Internet, joining forces with Yahoo! Music’s Launchcast Radio in a deal that goes into effect early next year.

• The agreement, announced Wednesday, will combine Launchcast’s 150 stations with the more than 150 stations operated by CBS.

A new CBS Radio player will become part of the Yahoo! Music site and will be incorporated

• into the Internet giant’s news and sports sites as well,

• giving new exposure to stations like WFAN-AM.

In addition, CBS will take on responsibility for advertising sales for the combined group....

• Along with content from stations like WCBS-FM and WWFS-FM, Yahoo! gets the benefit of CBS Radio’s local ad sales expertise. ...

Observers say that Internet and terrestrial radio have reached a point where

• they need each other."... via Radio Daily News

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