Tampa Bay Rays post season run a winner for St. Pete Times

• "Andrew Corty, the paper's vice president and corporate secretary, puts the estimated incremental ad revenue at "well into six figures."
• The Times has an exclusive marketing arrangement with Tropicana Field, allowing prominent promotional signage and distribution of papers and other material.
• (The rival Tampa Tribune has a parallel deal at Raymond James Statium where the Bucs play)." via Poynter.org, Edmonds

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