Tampa Bay Rays post season run a winner for St. Pete Times
- "Andrew Corty, the paper's vice president and corporate secretary, puts the estimated incremental ad revenue at "well into six figures."
- The Times has an exclusive marketing arrangement with Tropicana Field, allowing prominent promotional signage and distribution of papers and other material.
- (The rival Tampa Tribune has a parallel deal at Raymond James Statium where the Bucs play)." via Poynter.org, Edmonds