"NEW YORK (AdAge.com) -- Procter & Gamble was the first to walk away from Don Imus on April 6 -- yes, that was the Friday before the media frenzy erupted and almost a full week before the radio host's corporate bosses realized they had no choice but to pull the plug on the curmudgeon's show."
- As I've noted elsewhere, this isn't news. P&G reliably dumps everything at the first email from social groups. NOT NEWS.
"If the whole Imus debacle tells us anything, it is that today the marketers are truly the reigning power in the fragmented media world.""
"The week's events underscored what many pressure groups had proved in similar content controversies -- that the best way to effect change in media is to go after the ad dollars. There are so many media options today that it is easier for a marketer to pull out of a media outlet than put up with the negative publicity and the risk of a fall-off in sales."
- Now they credit the emailers, so it's not really the marketers...
"What's more, marketers have grown accustomed to those who have grievances about media content***clogging up their inboxes*** and switchboards. Hence, P&G getting out of "Imus" two days after he first made his "idiot comment meant to be amusing" about the Rutgers women's basketball team; well before Al Sharpton arrived on the scene; and at a time when only a small handful of media outlets had even reported the incident."
YOU GUYS ARE ALL OUT OF TOUCH. THIS HAPPENED BECAUSE THERE WAS NO BOSS AT CBS RADIO TO TAKE CHARGE OF THE EMAILERS AND TO TELL DON IMUS NOT TO LOWER HIMSELF BY GOING ON HUSTLER AL SHARPTON'S SO-CALLED RADIO SHOW.
- IT HAPPENED BECAUSE OF WEAK MANAGEMENT IN A COMPANY THAT ACTUALLY SPECIALIZES IN REFRIGERATORS AND LIGHT BULBS.
P.S. Celebrity Ad Guy Donny Deutsch's name is featured on the Ad Age front page asking for positivity. What he really means is just shut up and listen to him. Sorry, I can't do that.
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