Thursday, July 10, 2014

WFAN morning and afternoon drive came in #2 in NY market in Men 25-54 in Spring 2014 ratings. 3 to 6:30 pm Francesa tied for #1 in market-Neil Best

7/9/14, "WFAN dominates sports radio ratings," Newsday, Neil Best
"WFAN's morning and afternoon drive time shows both finished second among New York-area stations in the spring ratings quarter, with substantial leads over their sports talk competition at ESPN New York.

In the key demographic of men ages 25-54, Boomer Esiason and Craig Carton averaged 7.4 percent of the audience in the period March 27 through June 28, behind only the music station Z-100 at 8.3.

ESPN's national morning show with Mike Greenberg and Mike Golic finished 11th with a 3.5 share in New York.

Mike Francesa's afternoon program averaged a 6.8 share from 1 to 6:30 p.m., behind only Spanish-language music station WSKQ-FM at 8.2.

During the hours in which Francesa competes head-to-head with ESPN's Michael Kay -- 3 to 6:30 p.m. -- Francesa tied for first place overall in the demographic with WSKQ at 7.0. Kay was 10th at 4.3.

Kay usually trailed Francesa by more than a 2-to-1 ratio during ESPN's years on 1050-AM, but his ratings and ranking have improved since the station switched to a better signal at 98.7-FM in the spring of 2012.

WFAN's ratings include both its AM and FM outlets.

The spring ratings period followed a winter during which the simulcast lineup of local sports talk shows realigned radically, with Carton/Esiason, Francesa and Kay all finding new TV homes.

Kay has averaged 19,000 viewers on YES from 3 to 6:30 p.m. since his simulcast began in February compared with 14,000 for Francesa during that time period last year, the network said."


Added: I didn't see the ratings company mentioned but I'm guessing it's Arbitron.


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