'Soup Nazi' rolling out fleet of food trucks
"The “Soup Nazi” is hitting the road! The company whose broth inspired the “Seinfeld” totalitarian soup-slinger is expanding with a fleet of food trucks.
Rights to roll a truck cost $15,000 — and leasing the vehicle, which is plastered with the face of founder, and original soup nut, Al Yeganeh, will run you another $85,000.
Yeganeh inspired the legendary 1995 “Seinfeld” episode, which lampooned the owner’s strict rules about ordering. He would famously decree: “No soup for you!” to anyone who did not order in a manner to his liking.
Yeganeh, who banned Jerry Seinfeld from his West 55th Street shop for imitating him, is still in charge of the recipes and gets royalties from every cup of soup, said Lloyd Sugarman, the company’s CEO.
“He makes all the soups. He’s a soup genius,” Sugarman said.
“There’s nothing that comes in without his approval. He’s still very protective of his recipes. He gets the royalties on all soups . . . and makes money on every box of soup sold in stores.”
Four percent of each truck’s weekly gross sales goes to the SoupMan company. The franchisee buys its soup products from the company and buys other products from distributors of their choice.
“You don’t have to do anything except get out there and go to work,” said Sugarman.
Each truck will serve six varieties of soup. The company also is looking to expand overseas and is working on a deal to expand with Franchise Development Services.
In a case of life imitating art, there’s an ongoing bankruptcy fight between the current owners of “The Original SoupMan” chain and the creditors of the bankrupt Soup Kitchen International, the operation that first owned the Yeganeh trademark." image NY Post, Javits center display
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