Friday, November 12, 2010

Anheuser sues MLB, says terms agreed to in April have been changed

Anheuser wants MLB to refrain from negotiating with rival beer companies, and says MLB changed its view after Anheuser agreed in May to be official beer of NFL. AB and MLB have a 30+ year partnership.

"The brewer has accused the league of reneging on a deal signed in April by asking for far more money to continue its more than 30-year association.

  • It said the league had demanded an "exponentially higher" fee than that agreed.

It wants the league to honour the April agreement and be prevented from negotiating with rival beer companies.

  • Anheuser called the agreement "clear, unambiguous, binding and more than fair".

It argued that the league had changed its position after Anheuser also became official beer sponsor of the National Football League in May.

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