Monday, September 20, 2010

TBS promos MLB post season in midtown NYC subways

9/20, "Riders on the New York City subway's 60-second Times Square shuttle run will discover something new during their commute starting next month when the first-ever advertiser-sponsored, in-car video campaign kicks off, The Post has learned.
  • The video-only spots, to promote TBS's coverage of Major League Baseball's first round post-season series and the second round National League Championship Series, will be shown on 10-inch video monitors inside the cars,
under the deal between the TV network and the MTA, which is expected to be announced today. There will be four monitors in each of the four-car trains showing the TBS-provided video content, which will include game action clips, promos and match-up information.
  • In addition, the TBS deal with the transit agency will include wrapping the trains with its MLB post-season campaign.

TBS' first-round, or the Division Series, for both leagues starts Oct. 6. The NLCS on TBS commences Oct. 15."

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