Cubs owner plans lighted Toyota sign in landmark Wrigley Field

"Cubs Chair Tom Ricketts has written an open letter to Cubs fans about the illuminated Toyota sign the team plans to install at Wrigley Field, explaining "why this is important to the team and how it can help preserve the Friendly Confines."

• Ricketts wrote MLB ballparks have "historically relied on in-park signage to generate revenue," and while most other teams also "receive substantial public subsides," the Cubs do not. Ricketts: "In our case, we have asked for one sign in the outfield."...

Ricketts wrote the team has been "very respectful of the City's landmark designation and the process we have undertaken to win approval has been thorough," He noted the team has "worked with the City and made adjustments, including modifying the location and design of the sign at the request of preservationists and City zoning officials."

• Ricketts said the Wrigley Field landmark designation was "never intended to put Wrigley Field in a time capsule."

Ricketts: "It's intended to allow flexibility and growth, within reason, to help the ballpark stay alive for the decades to come." "...

• (CHICAGONOW.com, 5/4). from Sports Business Daily, "Ricketts explains reasons for Toyota sign in letter to fans" photo from sbd

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