Newsweek aim at alleged elite audience caused it to fail

"Vanity Fair media columnist Michael Wolff is enjoying some "I told you so" today, as it was he who said in 2008, "If Newsweek is around in five years, I'll buy you dinner."...

• "It's just inevitable," Wolff said. "I can't believe for the life of me that people are surprised or that they didn't know it was coming and expected it."

"Newsweek had an opportunity but they really blew it," he continued, dissing the magazine's 2009 redesign and it's

• decision to aim for a more
• elite audience.

He's pessimistic that anyone will take it off the Post Company's hands, either.

• "No, obviously it won't find a buyer. This is just face-saving, this is just being nice. ... Newsweek as we know it is over, finished," he said."...

from Politico, "Wolff on Newsweek," 5/5, via Poynter.org/Romenesko

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