Saturday, February 20, 2010

St. Louis Cardinals may add FM station to radio roster to serve fans left out on AM

"Cardinals might simulcast their radio broadcasts this season on a local FM outlet in order to serve listeners in areas that
  • have trouble receiving the signal on KTRS (550 AM), their flagship station. The most logical candidate would be WXOS (101.1 FM), which switched to the all-sports format a little over a year ago
and already has the Rams and Billikens basketball play-by-play. It's signal has a wide reach, and station management has expressed a strong interest in eventually becoming the Cards' radio home. The Cards are heading into their fifth season at KTRS, which they bought the controlling interest in as part of their highly controversial move from longtime home KMOX (1120 AM). There is an out after the coming season, which could lead to an intriguing year on that front."

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