MLB Net 'snags' McGwire greet-aided by MLB PR guy Ari Fleischer

• This was a Bud Selig event. Who else would get the interview above his own tv network?

SBD: "Few can be surprised by Mark McGwire’s admission that he used steroids during a large part of his record-setting MLB career, but the process the slugger took could serve as a model for other athletes in similar positions to follow.

• The multi-media strategy coordinated by the Cardinals and

• former White House Press Secretary Ari Fleischer

included a TV interview on MLB Network and select print and radio interviews, allowing McGwire to

• express his remorse and explain the situation

• without facing an onslaught of questioning.

Snagging the exclusive rights to McGwire’s first on-air apology is seen as

• another feather in the cap for the year-old MLB Network. "...

From Sports Business Daily article, "Showing his Cards," 1/12/10******

• MLB is a legal monopoly among whose properties are the MLB Network, MLB.com, and Sirius XM MLB channel 175.

It is only logical that

• a Bud Selig endorsed move (that of easing McGwire back into baseball as smoothly as possible) be carried out on

• the TV network he himself controls and benefits from. ed.

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