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Tuesday, January 13, 2009

Yankees hire real estate broker to sell luxury suites-NY Times

Richard Sandomir, NY Times: "The Yankees have hired a division of a prominent Manhattan residential real estate brokerage, Prudential Douglas Elliman, to help sell some of their prime real estate: unsold premium seats and luxury boxes at the new Yankee Stadium.
  • “They have some customers we may not be able to reach, and they can, so we entered into a nonexclusive agreement with them,” Randy Levine, the Yankees’ president, said Tuesday. “They have customers they have sold real estate to, or will in the future, and they can sell our seats in an innovative way.”...
The Yankees hope Douglas Elliman will accelerate the sales of seats that range in cost from $350 to $2,500 a game."...

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