Spinspotter.com to spot media bias--Business Week

"The application's algorithms work off six key tenets of spin and bias, which the company derived from both the guidelines of the Society of Professional Journalists' Code Of Ethics and input from an advisory board composed of journalism luminaries.

• The tenets are:

• reporter's voice (adjectives used by a journalist that go beyond the supporting evidence in the article);

• passive voice (example: a story says "bombs land" without stating which party is responsible for them);

• a biased source (a quoted source's partisanship is not clearly identified);

• disregarded context (a political rally's attendance is reported to be "massive," but would it have been so huge had the surviving members of the Beatles not played?);

• and lack of balance (a news story on a controversial topic gives much more credence to one side's claims)."...via Poynter.org/Romenesko

These tenets can apply equally to baseball reporting. It would be nice if Spinspotter.com caused changes to be made in reporting, but I doubt that it will. Nice idea, though. (sm)

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