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Friday, October 26, 2007

YES Network built on hair growth treatment---NY Post, Mushnick

You hear the YES Network is such a financial goldmine--it may be, I don't know. I wouldn't have guessed you could build a broadcast empire on a men's hair growth treatment. (I realize they have other ads, but this one seems to dominate).
  • Today Phil Mushnick in the NY Post says:
"If Yankee president Randy Levine is so concerned with what's seen and heard on YES, he should be more concerned with Giuseppe Franco than with Mike Francesa and Chris Russo. That those bogus ProCede hair-loss treatment ads appear at any time on the Yankees' network would be bad enough.
  • That they've become the primary sponsor of Yankee games is a disgrace. The Yankees' network can't draw credible advertisers?
Beyond that, Levine's meddlesome guidance has helped make YES a Yankee shilling station, a network more welcoming of dopes than of intelligent fans. But he's not the first team or TV executive to think that systemic disregard for patrons reflects well on both him and his business." P.S. (No one knows who's in charge of YES today, since the sons and Randy all say they are).

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