XM MLB Chat

Tuesday, April 17, 2007

So much for "advertisers dropping out"--Office Depot drops in

Listening to Imus reruns and discussion earlier today on KCAA radio, I heard a commercial for Office Depot which of course is in the same business as Staples. Staples received much publicity for canceling their advertising on the Imus show early on. Nice to hear Office Depot has a more considered approach.
  • Update: KCAA says none of the commercials in the re-runs were paid for, ie the spots ran in the original programming and the station just chose to re-run them at no charge in the repeats. So apparently it was not the case that Office Depot or anyone else ran out & bought time on the Imus re-runs.
From the Press-Enterprise, 4/24/07
  • But you can still listen til this Friday.

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