Fox adds mobile camera...to enhance commercial breaks

'And now comes the World Series debut of a mobile aerial camera that is standard network equipment for NFL games. The camera will be suspended on a cable and move above the seats from the plate area down the first base line. "I think where you will notice it most is going into commercial, coming out of commercial," Goren said on a conference call. "Possibly in a replay situation." In other words, "CableCam" is there for show, not tell. Only Fox would install a camera to enhance the advertising experience.'

• The Fox Sports suit (doubleknit, no doubt), relates the baseball games are a good way to promote their fall lineup. from John Howell, The Hartford Courant 10/20/06

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