Sunday, April 09, 2006

What a coincidence! Musicians ready to play ball with MLB!

How many millions in free advertising were just obtained by a certain rock band & a slight association with 1 or 2 baseball players (who may or may not've been familiar with the group)? No one's saying MLB ADVANCED MEDIA & MLB.COM haven't been working on this for years, but it's now formally announced: a 50-50 marketing agreement with the music merchandising & licensing firm Signatures Network. Our MLB will somehow be involved (according to USA Today) with groups like the Beatles, Bruce Springsteen, Coldplay, Kanye West, Fleetwood Mac, Madonna, Kiss, Ozzie Osbourne & others. Pretty soon we'll be able to order a carton of milk from MLB---just hold the cookies, please.

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