How many millions in free advertising were just obtained by a certain rock band & a slight association with 1 or 2
baseball players (who may or may not've been familiar with the group)? No one's saying MLB ADVANCED MEDIA & MLB.COM haven't been working on this for years, but it's now formally
announced: a 50-50 marketing agreement with the music merchandising & licensing firm Signatures Network.
Our MLB will somehow be involved (according to USA Today) with groups like
the Beatles, Bruce Springsteen, Coldplay, Kanye West, Fleetwood Mac, Madonna, Kiss, Ozzie
Osbourne & others. Pretty soon we'll be able to order a carton of milk from MLB---just hold the