UK resort dumps Met Office Global Warming authority for inaccurate weather forecasts-BBC
- Last summer the UK's elite Met office global warming geniuses predicted 'barbecue summer' but the opposite occurred. Now a coastal resort will seek weather forecasts elsewhere.
- Bournemouth Borough Council said the town lost more than £1m in revenue over the Spring Bank Holiday weekend in May 2009.
It claimed an inaccurate Met Office prediction of bad weather was "disastrous" for businesses.
- The Met Office said its predictions are 86% accurate and "totally impartial".
The new weather service, provided by WeatherNet, is costing the council £3,000 a year and will operate between April and October.
Mr Smith, of Bournemouth Tourism, said: "This investment is set against the potentially high commercial losses that result from
- customers being deterred by inaccurate weather forecasts."
He added: "We decided enough is enough. Tourism is too important to Bournemouth to have it damaged by poor forecasts.
- "To get the quality and accuracy we need, we have been working with a local weather company, Weathernet, who have many years of experience in producing accurate localised weather forecasts.
"The weather can have a big influence on where tourists go for last-minute getaways in the UK and with the ongoing threat of volcanic ash disrupting flights abroad and uncertainty around BA strikes, even more people will be staying in the UK.
- "Accurate weather information increases business and this new forecast will be worth more than £2m per year in extra trade for Bournemouth through increasing visitors."
A Met Office spokeswoman said their accuracy rate of 86% means they provide "good advice".
- "Bournemouth Tourism is of course entitled to use its own weather forecasts, but visitors and residents of Bournemouth should continue to visit the Met Office website and listen out for local BBC broadcasts for information about severe weather warnings.
"The Met Office is surprised and disappointed to hear about Mr Smith's comments, which follows a visit he made to the Met Office last year.""...
- "Bournemouth launches own weather site," BBC, 5/20, photo North Side News 2009, Daily Mail
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