LA Times adds commercial links to sports stories, blogs

"The Los Angeles Times will begin selling e-commerce links in selected stories and blog posts — but not in news stories or columns — as "both a reader service and a revenue opportunity for the company," editor Russ Stanton announced to the newsroom in a memo this morning. The ads disguised as links will be marked in green, to distinguish them from editorial content links, and the articles where they appear will carry disclaimers.... Where will these links appear?

In Health, Image, Food, Travel, Books, Entertainment and

• Sports articles and photo galleries

In the following blogs: 24 Frames, Culture Monster, Hero Complex, Idol Tracker, Pop & Hiss, Show Tracker, Ministry of Gossip, L.A. Unleashed, All the Rage, Brand X, Daily Dish, Jacket Copy, L.A. at Home,

• Dodgers,

Fabulous Forum, Lakers and Outposts."...

• from LA Observed, "LA Times to add paid links to stories, blogs," by Kevin Roderick, 4/27, via Big Journalism

Tweet Stumbleupon StumbleUpon