Monday, March 08, 2010

MLB.com to stream live ESPN events beginning in April

  • To be announced Monday, 3/8:
"Major League Baseball Advanced Media, or MLBAM, will handle the technology infrastructure and customer support for the nearly 3,500 live events that ESPN streams each year, including N.B.A. games, World Cup soccer matches, Grand Slam tennis tournaments and college football games.
  • ESPN, a division of the Walt Disney Company, will begin using the technology services of the unit in April, when it will also change the name of its Web video hub from ESPN360.com to ESPN3.com.

ESPN had previously used the services of Move Networks, based in American Fork, Utah. But Move’s system required that customers download a special video player that uses Microsoft’s Silverlight technology....The network wanted to make its site easier to use by moving to a supplier that used Adobe’s popular Flash software, which operates within the Web browser."...

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