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Sunday, January 31, 2010

Scotts offers fans lawn seed from 5 ballparks

First 5 ballparks to be available:
  • The Boston Red Sox at Fenway Park, the Chicago Cubs at Wrigley Field, the Cincinnati Reds at Great American Ballpark, Philadelphia Phillies at Citizens Bank Park, and St. Louis Cardinals at Busch Stadium.
1/30/10: "The Scotts Miracle Grow Company and Major League Baseball Properties (MLBP) have teamed up to offer fans a season opener in their own backyards. ...Scotts, a long-established company in lawn and garden products, will be known as the “Official Lawn Care Company of Major League Baseball.”...
  • Fans will now be able to pitch grass seed blends formulated for major league ballparks at their home base address and be the first on the block with a major-league lawn.
  • Scotts developed grass seed blends in consultation with the director of grounds at each selected ballpark. Seed is specific to the climate and hardiness zone of each ballpark.

By opening day of the 2010 baseball season grass seed blends will debut for fans of five teams:

  • the Boston Red Sox at Fenway Park, the Chicago Cubs at Wrigley Field, the Cincinnati Reds at Great American Ballpark, Philadelphia Phillies at Citizens Bank Park, and St. Louis Cardinals at Busch Stadium."...

If the program is successful, "Scott’s will spread its stadium blend seed to other major league ballparks and fans across the country."

  • The next section references a 'carbon footprint' as part of everyday care of the environment. These are two separate issues that have recently been presented as one. Environmental awareness should be the normal course of events. We obviously need to care for our air, water, and land.

General care of the environment has been blended with the vast industry created around a 'carbon footprint.' The idea of CO2 endangerment has unfortunately been used as the excuse for a global stock or commodity scheme trading 'carbon offsets.' Carbon trading can make people feel good but can't cure the environment, and doesn't claim to.

(continuing): "The Carbon Footprint and Your Ballpark Lawn

"How will Scotts latest pitch on lawns influence the environment? At a time when the great American lawn has been benched from the lineup of environmentally correct landscape practices for guzzling water, contaminating groundwater and streams with toxic fertilizer, pesticides, herbicides and fungicides, and polluting the air from gas-powered mowers, can fans rally its comeback?...

  • However, given the breadth of information available on grasses and well-managed lawns, eager and informed baseball fans could become the team to watch at home plate.

that well-managed lawns capture and store a

Gas-powered mowers counteract the carbon sequestering work of grass since they have their bases loaded with emissions like hydrocarbons, carbon monoxide, carbon dioxide and particulates. A reel mower is the only mower leaving no carbon footprint."...

"The great achievement of the (Kyoto) protocol was not to reduce carbon emissions –
  • they actually rose at an increasing rate under its watch, three times faster in the early 2000s than during the 1990s –
but to create a market in emissions rights and notional emissions reductions from "Don't Let the Carbon Market Die," by Oliver Tickell, UK Guardian, 1/25/10 (paragraph 3 in article)
  • graph of carbon market from Carbon Positive

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