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Tuesday, January 12, 2010

MLB Net 'snags' McGwire greet-aided by MLB PR guy Ari Fleischer

  • This was a Bud Selig event. Who else would get the interview above his own tv network?
SBD: "Few can be surprised by Mark McGwire’s admission that he used steroids during a large part of his record-setting MLB career, but the process the slugger took could serve as a model for other athletes in similar positions to follow.
  • The multi-media strategy coordinated by the Cardinals and
included a TV interview on MLB Network and select print and radio interviews, allowing McGwire to
  • express his remorse and explain the situation
Snagging the exclusive rights to McGwire’s first on-air apology is seen as From Sports Business Daily article, "Showing his Cards," 1/12/10******
  • MLB is a legal monopoly among whose properties are the MLB Network, MLB.com, and Sirius XM MLB channel 175.
It is only logical that
  • the TV network he himself controls and benefits from. ed.

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