- This was a Bud Selig event. Who else would get the interview above his own tv network?
SBD: "
Few can be surprised by Mark McGwire’s
admission that he used steroids during a large part of his record-setting MLB career,
but the process the slugger took could serve as a model for other athletes in similar positions to follow.
- The multi-media strategy coordinated by the Cardinals and
included a TV interview
on MLB Network and select print and radio interviews, allowing McGwire to
- express his remorse and explain the situation
Snagging the exclusive rights to McGwire’s first on-air apology is seen as
From Sports Business Daily article, "
Showing his Cards," 1/12/10******
- MLB is a legal monopoly among whose properties are the MLB Network, MLB.com, and Sirius XM MLB channel 175.
It is only logical that
- the TV network he himself controls and benefits from. ed.
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