Dodgers credential bloggers for press box, full access

"At Dodgerfan.net, we’ve always been interested in the communications side of baseball, as well as what happens on and off the field. And while the Los Angeles Dodgers have always been known as one of the most progressive organizations in professional sports, they recently

• broken new ground in LA (and potentially in the MLB and in other major professional sports), by providing press credentials and
• full media access to select amateur Dodger bloggers.

What makes this so interesting is that these bloggers are not professional journalists, but rather passionate fans who have developed a forum and following for their opinions and analysis. ...

• Major League Baseball is also watching. “They were very supportive,” said (Josh) Rawitch (Dodgers Vice President of Communications). "Pat Courtney, Vice President of Communications at Major League Baseball, basically said, ‘Good for you…let us know how it goes.’ I’d imagine they’re going to keep an eye on this, as it’s a topic we’ve all talked about regularly at our annual PR meetings for a couple of years now and this is part of the natural progression.”"...

• Photo of view from Vin Scully Press Box from Dodgerfan.net

"Dodgers Credential Bloggers for Press Box, Embrace Social Media," 5/22/09, via BTF

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