Whoever 'the Yankees' are, this is how they think

In the Yankee Stadium Ticket Information and Fan Guide (mailed to prospective ticket buyers awhile ago),

• 1. On opening the front cover, there is a picture of one Yankee, Alex Rodriguez. Who had nothing to do with building championships.

• 2. Who else do 'the Yankees' recognize? A few pages later I see a photo of--Johnny Damon. Also had nothing to do with championships.

• 3. I flip the page and see a more logical choice--Derek Jeter--I'm pretty sure it's him--they just show him from the back with #2.

• 4. Facing that page is --another of Alex Rodriguez, page 9.

• 5. Hey, finally, on page 55, the heart and soul of a true champ. Who has yet to pitch for one season not to mention 3 contiguous levels of post season games--Joba Chamberlain (doing his fist pump).

• 6. On page 69, they show the back of a player wearing number 42. It's probably Mo. The one man most responsible for paying for the stadium. (The Yankees didn't become #1 in AL attendance until 2003, dating from 1990. They ranked 8th through August 1998). They squeezed him in on the Alcohol Policy page.

Others have pointed out the Yankee team faces competition from the needs of a new stadium as well as those of the YES Network. I admit one page in there had a thumbnail photo of Yankee Magazine with Jeter's face on it. And there was an ad for Steiner Collectibles that showed a shirt with 42 on it.

• Even though global warming (excess CO2) does not exist, on page 28 the so-called Yankees say: "Guests and employees are encouraged to utilize public transportation in order to reduce CO2 emissions and reliance on foreign oil." Right. That'll do it.

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