"The Wolf in Reporter's Clothing"--John S. Carroll

"All across America, there are offices that resemble newsrooms, and in those offices there are people who resemble journalists, but they are not engaged in journalism. It is not journalism because it does not regard the reader — or, in the case of broadcasting, the listener, or the viewer — as a master to be served.

• To the contrary, it regards its audience with a cold cynicism. In this realm of pseudo-journalism,

• the audience is something to be manipulated.

• And when the audience is misled, no one in the pseudo-newsroom ever offers a peep of protest."...

From ASNE website from a speech by then Los Angeles Times editor John S. Carroll, published 5/14/04, "The Wolf in Reporter's Clothing: The Rise of Pseudo-Journalism in America," Via RegretTheError.com. Mr. Carroll resigned from the LA Times in 2005.

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