Web newspaper blog traffic triples in Dec.--Neilsen

NEW YORK, Jan 17 (Reuters) - The number of people reading Internet blogs on the top 10 U.S. newspaper sites more than tripled in December from a year ago and accounted for a larger percentage of overall traffic to those sites, according to data released on Wednesday.

Unique visitors to blog sites affiliated with the largest Internet newspapers rose to 3.8 million in December 2006 from 1.2 million viewers a year earlier, tracking firm Nielsen//NetRatings said.

• U.S. news organizations are increasingly calling on their reporters and editors to write news blogs and compete with the expanding Internet format for informal analysis and opinion.

via Romenesko/Poynter.org

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