About Kitten Bowl, Hallmark Channel, Feb. 2 at 12N/11C: "This
inaugural three-hour special event, in Association with North Shore
Animal League America, will be hosted by TV personality and activist
Beth Stern, and emceed by John Sterling, the legendary radio voice of
the New York Yankees.
All of the kittens participating in the competition are guaranteed
forever homes through Hallmark Channel’s partnership with North Shore
Animal League America whose innovations in animal welfare have saved
more than 1,000,000 pets – and counting! “Kitten Bowl” guarantees the
60-70 kitten participants will join the list of pets adopted into loving
homes and will significantly raise the awareness of the plight of
shelter animals across the country."...
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10/21/13, "John Sterling will call Kitten Bowl," Newsday, Neil Best
"As far as I can tell, this is an actual thing: Hallmark Channel
announced Monday that it will carry the first ever "Kitten Bowl" on
Super Bowl Sunday, Feb. 2, with John Sterling on play-by-play and Beth Stern, wife of Howard, as host.
No, really. I think.
Kitten Bowl will be conducted in association with
North Shore Animal League America, with all of the participating
kittens guaranteed homes when the big event is over.
The news release for the
event said it is part of the channel's "Pet Project" initiative, which
is "devoted to celebrating pets and the incredible joy and enrichment
they bring to our lives."
Ms. Stern is a long-time advocate of shelter pets. Sterling is . . . well, Sterling.
Said the news release: One can already expect
that regardless which team of felines prevails in “Kitten Bowl,” no
doubt, “The kit-t-t-t-t-t-t-t-t-ens win!”
Kitten Bowl, which Hallmark is calling "the
greatest feline showdown in cable television history," will include an
obstacle course WITH hurdles, tunnels, hoops, jumps, weave poles,
lasers, lures and toys on strings.
Animal Planet has carried the popular Puppy Bowl on Super Bowl Sunday for the past nine years."
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10/23/13, "At Super Bowl XLVIII halftime, ‘Kitten Bowl’ called by John Sterling, will kick off on Hallmark Channel," NY Daily News, D. O'Leary
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