Communist China media billboard displayed prominently in Times Square, China tv exec says journos are 'propaganda workers'

• 6/18/12, "Chinese media push into US," BBC

"China is aggressively trying to stake out a place in America's highly competitive media landscape in an effort to get the country presented in a more positive light.

Through state-owned television, newspapers, magazines and online sites, China is trying to reach millions of Americans with its own brand of news.

One of the more visible signs of the growing Chinese media presence in the US can be found right in the heart of New York, where Xinhua, China's state-run news agency, has paid for a huge electronic billboard to display its logo from one of the tallest buildings in Times Square....

The attempts by the Chinese media to be seen as independent in the US have not been helped by the comments made last year by CCTV President Hu Zhanfan.

He remarked: "The first social responsibility and professional ethic of media staff should be understanding their role clearly and being a good mouthpiece."

He reportedly went on to say: "Journalists who think of themselves as professionals, instead of as propaganda workers, are making a fundamental mistake about identity.""... image above from BBC

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