Monday, January 02, 2012

First batch of MLB licensed Budweiser beer labels approved for 2012 seaon

"Anheuser-Busch has received label approval for its first batch of Major League Baseball-licensed Budweiser cans for the 2012 season.

Approvals came through for the New York Yankees, the New York Mets, the San Diego Padres and the Kansas City Royals, the host of the 2012 All-Star Game. The Mets will be celebrating their 50th anniversary in 2012.

Anheuser-Busch is the official sponsor of Major League Baseball and all but a few teams though its relationship with the league is rocky at best. The two sides settled differences and extended AB sponsorship

Last month, MillerCoors received approvals for Miller Lite aluminum pints for a number of teams with a similar baseball seam design on the labels. While those labels bear statements of official sponsorship, the Budweiser labels do not.

The Padres and Royals are the only teams with labels approved for both Miller Lite and Budweiser.

Label approvals do not necessarily mean that the beers will come in those packages, just that they have TTB clearance to do so."...

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