Monday, August 01, 2011

Oakland A's flagship KBWF 95.7FM goes all sports beginning today

7/31/11, "FM sports radio station gives KNBR a challenger," "KNBR (680-AM) has monopolized the sports radio market in the Bay Area for decades, but beginning Monday there will be an alternative. KBWF (95.7FM), the flagship station for the A's, is launching a new sports-talk format.

Voices will include Greg Papa, who will co-host KBWF's midday show on a semiregular basis, and former 49ers defensive back Eric Davis, slated for the afternoon. Dan Dibley, a onetime anchor/co-host on KNBR, is scheduled for the morning, and Comcast SportsNet Bay Area insiders Mychael Urban, Matt Maiocco, Matt Steinmetz and Brodie Brazil will be regular contributors.

"KNBR does a great job with the Giants and Niners, but there are at least six other professional teams in the Bay Area that deserve attention," said Dwight Walker, vice president of Entercom Communications, owner of KBWF. "They will get it, no question."

Nicknamed "The Game" and located on 95.7-FM, the station is based in San Francisco, and it won't be ignoring the Giants and 49ers.

"We are not going to be the East Bay radio station," said Jason Barrett, the new program director at KBWF. "We're here to talk about all the teams."...

Besides Papa, Davis and the insiders from Comcast, KBWF has hired away the "The Rise Guys" from KHTK-AM in Sacramento. Whitey Gleason and Mark Kreidler will handle the morning show on 95.7 from 6-10 a.m. Davis will be paired with Brandon Tierney, who hosted shows in New York and Detroit. Multiple industry sources said Entercom pursued KNBR's Brian Murphy and Paul McCaffrey ("Murph and Mac") to take over its morning show, but the duo decided to stay put....

Several large markets across the country have multiple sports-talk radio stations, and other big markets such as Boston, Detroit and Philadelphia have sports-talk formats on FM. The Bay Area is the fourth-largest radio market in the United States."...

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