Saturday, January 22, 2011

KNBR morning team floated to the top with San Francisco Giants playoff and World Series run

  • 40,000 are expected at San Francisco Giants fan fest on Feb. 5 with Giants radio KNBR broadcasting live from the event.
1/21/11, from Ben Fong-Torres: "In recent months, (morning team) Murphy and McCaffrey have settled into the upper echelons of the ratings, especially in KNBR's target demo, of men ages 25 to 54. The entire station rose to the top of the overall Arbitron ratings during

Giants fever resulted in new listeners to the morning show, which is a genial blend of knowledgeable sports talk (the pair regularly call on former athletes such as Ronnie Lott and Trent Dilfer) and a stable of local and national sportswriters) to lighthearted banter about just about anything....

  • Murphy, 43, and McCaffrey, 42, are unlikely morning radio hosts, one being a former sportswriter; the other a rock fan with an affinity for the Grateful Dead.

Murphy, a Bay Area native and a UCLA grad, is the former scribe, writing about football, baseball and golf for the San Francisco Examiner and The Chronicle beginning in 1994. Shortly after he made a series of guest appearances on KNBR, he got a call from former station GM Tony Salvadore in the fall of 2004, inviting him to sub for the traveling Tom Tolbert on his afternoon show with Ralph Barbieri.

  • One stint led to another, and he wound up joining morning show anchor Tim Liotta. ...
McCaffrey, 42, was born in Queens, moved to San Francisco at age 7 and bounced from coast to coast until he moved back in 1996. He'd done radio at Curry College in Massachusetts. He got a writing job at KNBR's little sister station, then known as KTCT (the Ticket). (It now shares KNBR's call letters, but at 1050 AM.)...When management decided to make a change in the KNBR morning show, moving Murphy into the anchor slot, McCaffrey got the call to join him.
Although both root for the hometown teams, they try not to be "homers," blindly devoted to them. "We're fans, not homers," McCaffrey says. But it was difficult not to become fanatic when the Giants made their run to and through the World Series.

"It was a significant moment in our show's history," Murphy says. "We got more feedback in those five weeks than ever. People felt connected by that experience. We went uninhibited into the experience, and I'm sure some people didn't like it. But a lot of people felt a connection to the fact that we let ourselves experience the ride emotionally."

They even had their own "Fear the Beard" campaign. Murphy explains: "Paulie, being the Deadhead on the show, invented a phrase. He said he felt 'particles of energy' in the Giants' corner. It started as a joke, but it turned into a thing. I was walking down the street three days after the Series and a burly construction worker went, 'Yay, Murphy! Particles!' " And at the celebration parade, they spotted signs reading "Holy Particles!" and "Particles Happen."

They'll be happening again on Feb. 5 at the Giants' 18th Fan Fest at AT&T Park, from 11 a.m. to 3 p.m., when all the KNBR personalities will be broadcasting live, interviewing the world champs. The free-admission event usually draws about 20,000 fans.

More than 40,000 are expected this year.

That'll be a lot of particles."


"Aim it and name it: Music lovers frustrated with radio stations not identifying songs they've played should know about Shazam. It's a phone app Rob Fox of ABC7 just hipped me to. With Shazam, you aim your phone at music you hear playing, and, within seconds, you'll see the song and artist info on your screen, along with, of course, links to buy the music. It really works, even for obscure artists. If they made commercial recordings, Shazam will pick it up and lay it out. It's free, but only for five song IDs a month. You'll want more, and it's well worth the $6 price tag. {sbox}"
"KNBR's Murph and Mac take Giant Steps," by Ben Fong-Torres, SF Gate, via RadioDailyNews

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