Radio ratings up for non-contending MLB teams

• Interest remains high even if fans can't afford gas money and tickets to games.

"Radio ratings for MLB broadcasts continue on the upswing. Three more markets added to the People Meters all showed noteworthy local radio audience increases during the new season's first 2 weeks.

• It's even more interesting when you realize that Cleveland, Cincinnati, and Kansas City each have teams which are not likely to be contenders this season.

• The Reds' opening day radio broadcast averaged better than a 51 share among men 25-54 on April 5th."....

from Dave Kohl, Radio Recordings, 4/28, via Radio Daily News

• Another sign that it's the economy affecting attendance, not lack of interest. ed.

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