Official Pinstriped Guacamole

"Yes, it's true. Wholly Guacamole, already the official guacamole of the Dallas Cowboys, now has been named the official guacamole of the Bronx Bombers.

• And two sibling products of Saginaw-based Fresherized Foods -- Wholly Salsa and Wholly Queso -- similarly have been designated the
• New York team's endorsed salsa and queso dip, respectively.

But Fresherized's ever-clever marketing people are keeping its new, Yankee pinstriped guacamole packaging

• only in stores where the team's fans are likely to shop -- and no farther north than Connecticut.

Any higher up and it runs into partisan Red Sox territory, explained Tracey Altman, the firm's marketing maven and a Bostonian....

• If it was a promotional coup for Fresherized, it comes at a cost of "low six figures," we're told.

And at no small personal cost to Altman.

• "From a personal perspective, I can't mention [the deal] when I come home to Boston. They're all avid Red Sox fans," she said."...

From Ft. Worth Star-Telegram by Schlacter and Co., "Wholly Guacamole now official avocado dip of NY Yankees," 4/11/10 via Daylife

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