'Adverse relationship between professional sports and health of the planet'--carbon trading pitch to NHL player
- adverse relationship between professional sports and the health of the planet
- 11/15/09: "The Suzuki Foundation suggested Gold Standard carbon offsets — one of many certified standards of quality — which are being purchased for the NHLPA through Montreal-based not-for-profit Planetair....***
- "It was at a 2003 meeting of the NRDC board at Sundance that actor and conservationist Robert Redford first devised this new strategy.
- "We have to go to sports," Redford said.
- He told members in attendance that sports was the new opiate of the people, that it was a prime reason masses weren't revolting in the street. At the same time, sports provided a unique opportunity to connect to nontraditional allies, who might adopt a greener attitude.
"We help the leagues, and at the same time use them as leverage with companies that were not responsive," (NRDC's Allen) Hershkowitz said. ..."But we ask, 'How can we get you rich while advancing environmental efforts?' And these are changes that can't be rolled back by an uncooperative administration or president."
- (Bud) Selig embraced the alliance. ...
The NRDC is now working with the NBA, NHL and U.S. Tennis Association. The nonprofit organization has been contacted by the NFL, MLS and PGA. Athletes infamous for their big cars and substantial lifestyles are being recruited to the cause of environmentalism, which is good for anyone's public image....
- Tonight at Fenway, (4/08) the president of NRDC, John Adams, will throw out the first pitch.
A public service video, narrated by Redford and co-sponsored by MLB, will be shown."...
- from NY Daily News, 4/21/08, "Shea, Meadowlands among facilities helping spread green message," by Filip Bondy