Sports talk radio expanding on FM band
- CBS Radio to start FM sports talk to rival WEEI.
- call-in shows and broadcasts of New England Patriots and Boston Bruins games....
More broadly, yesterday’s announcement underscores the continuing extension of the talk radio format, long a mainstay of AM radio, into FM territory. Sports radio has proven to be a lucrative format because of its appeal to a
- demographic that can be hard to reach: young and middle-aged male listeners. FM stations are increasingly trying to grab a piece of that audience, with sports-talk shows on FM in Detroit, Dallas, Washington, and, soon, Boston."...
by Don Aucoin, 7/15/09, "FM Start-up Muscling into Sports Talk" via Radio Daily News
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