Friday, June 05, 2009

Bill to address listener abuse by too-loud commercials, HR 1084

"The House Subcommittee on Communications, Technology and the Internet has scheduled a hearing for June 11 on H.R.1084, the Commercial Advertisement Loudness Mitigation Act (CALM).

The bill, sponsored by Rep. Anna Eshoo (D-Calif.), would require the FCC

  • to set a standard for commercial volume for broadcast, cable and satellite programming.

The bill, according to Congressional Research Service, would prevent commercials from:

  • "(1) being excessively noisy or strident;
  • (3) having an average maximum loudness substantially higher than that of the accompanying program.

The bill, which has 28 co-sponsors, was introduced Feb. 13.

from Multichannel News by John Eggerton, 6/5/09, "Hill to Get Earful on Commercial Volume"
  • I hope this passes. sm

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  • I'm sitting in my barcalounger eating Cheese Doodles and watching the "NCIS" marathon on the USA channel. It's Saturday, and I'm taking the day off. I don't want to be distracted by having to make decisions or pay bills on the weekend. But now, as another commercial comes on, I'm thinking to myself, "enough already, there ought to be a law." I reach for the remote to turn down the volume. Is it just me, or is the commercial way louder than the regular programming? The answer is yes. Soon there will be a law.

    By Blogger Paul Solomon, at 8:56 PM  

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